London — There's an unusual new cult fashion item in town: Delivered jackets.
The visually striking uniforms worn by couriers for the London food delivery company have quietly developed a reputation in some circles as a niche fashion item, and are being traded online on street wear forums.
If you've been in London — or any other city Delivered operates in — in the last six or so months, you've probably seen the reflective jacket on the backs of bike couriers. Unlike Overeats' dark uniform, Deliverer's is highly distinctive — a trademark teal, with reflective material.
By day, the reflective fabric is bold and colorful. By night, its upper gleams, brightly reflecting streetlights and car headlamps. It's a combination that's making waves among some alternative enthusiasts. Wavy Grams is a British Facebook page with 70,000 members dedicated to selling both new and vintage street wear, and Delivered jackets now pop up on the page with increasing frequency.
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