Since January 2012, all European subsidiaries of the Reflective Group have been integrated into Oriole. This was announced by the company in a press release. Last year, Reflexive, a specialist for retro reflective material with its headquarters in the USA, had been established at Oriole Europe GmbH.
In the future, Reflective products will operate under the company name Oriole. Oriole intends to further expand the "Reflective Materials" area and to position itself as a complete supplier. Other areas of Oriole Europe GmbH, headquartered in Orangeburg near Berlin (BB), are "graphic products" and "adhesive tape systems".
Thanks to the integration of Reflexive, Oriole will be able to rely on a comprehensive European distribution network in the field of "reflective materials".
"Reflective" will continue to exist as a product name and is intended to represent the "Oxalate" brand in the "Reflective element" area. Throughout Europe, the products are continued to be marketed by the Reflexive team and supported by an on-site service.
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