New customers reflecting a strong social trend: 69% of French are physically active regularly and, in 2012, the budget they spent on the sport was in stable majority, or even increased (in 22% of cases) compared in 2011 (TNS Sores, 2012). Hence the rise in recent years, sports brands that emphasize style over technical performance. "The reflective clothing is an extension of identity and as the individual needs of correspondence between its various areas, he seeks sports equipment in connection with their membership group," notes Frederic Godard, a sociologist at Instead.
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